Effective Date: June 16, 2026
2Moons Oyun Yazılım ve Pazarlama A.Ş. (“2Moons”, “we”, “us”, or “our”) designs, develops, publishes, and operates mobile games and related online services.
This Privacy Policy explains how we collect, use, disclose, store, and otherwise process personal data when you use our websites, mobile games, online advertisements, player support channels, community features, events, promotions, and any other online services that link to this Privacy Policy (collectively, the “Services”).
This Privacy Policy does not apply to employee, contractor, or job applicant data unless a separate notice states otherwise.
If you do not want us to process personal data as described in this Privacy Policy, you should not use the Services. You may also use the choices described in Section 8 below.
1. Who We Are and How to Contact Us
Controller / Company:
2Moons Oyun Yazılım ve Pazarlama A.Ş.
Address:
Istanbul, Türkiye
Email:
info@2moons.gs
For privacy requests, please include enough information for us to identify the relevant game, account, device, or request. We may ask for additional information when needed to verify your identity or process your request safely.
2. Personal Data We Collect
The personal data we collect depends on how you use the Services, your device settings, the country or region where you are located, and the features available in the version of the game or website you use.
2.1 Data You Provide Directly
We may collect personal data that you choose to provide to us, including:
– Contact information, such as name, username, email address, country or region, and other details you submit when contacting us.
– Player support information, such as your support messages, attachments, purchase support details, device information you provide, and any information needed to respond to your request.
– Account and profile information, such as display name, avatar, profile picture, player ID, connected account identifiers, team or group membership, and information you choose to make visible in the game.
– Gameplay and profile information, such as progress, level, scores, achievements, rankings, virtual items, events entered, teams, messages where social or team features are available, and other activity in the Services.
– Purchase and transaction-related information, such as the virtual item purchased, transaction date, amount, currency, marketplace transaction ID, and purchase status. We do not receive your full payment card or bank account information from Apple, Google, or other app marketplaces.
– Survey, contest, promotion, and feedback information, such as responses, ratings, preferences, and reward eligibility details.
– User generated content, where available, such as messages, names, images, files, or other content you submit through the Services.
– Parental control information, where available, such as a parent or guardian email address, PIN, or parental control preferences.
2.2 Data Collected Automatically
When you use the Services, we and our service providers may collect certain data automatically, including:
– Device data, such as device model, operating system, browser type, language, app version, network type, screen resolution, time zone, and device settings.
– Device and advertising identifiers, such as IDFA, IDFV, GAID, Android App Set ID, push notification tokens, game center identifiers, app instance identifiers, and other persistent or non-persistent identifiers.
– Analytics data, such as user ID, session information, gameplay events, level attempts, progression, purchases, ad events, clicks, conversion events, feature usage, loading time, latency, framerate, crash logs, diagnostic logs, and performance data.
– Ad interaction data, such as impressions, clicks, views, rewarded ad completion, ad placement, ad frequency, and campaign attribution information.
– Approximate location data, such as country, city, or region inferred from IP address or marketplace information.
– Website data, such as IP address, pages viewed, referring URL, browser interactions, cookie identifiers, consent preferences, and similar web analytics data.
– Commercial information, such as products or virtual items obtained, considered, or purchased, and in-app purchase history.
– Inferences, such as preferences or likely interests inferred from gameplay, ads, purchases, and interactions with the Services.
2.3 Data From Third Parties
We may receive personal data from third parties, including:
– App marketplaces, such as Apple App Store, Google Play, and other authorized marketplaces, when you download our games, make in-app purchases, request refunds, or interact with marketplace features.
– Authentication services, such as Apple, Google, Facebook, or other sign-in providers, if you choose to connect them to the Services.
– Social networks and community platforms, if you interact with our pages, ads, or community channels.
– Advertising, attribution, and analytics providers, including providers that help us measure, optimize, and deliver advertising.
– Customer support, crash reporting, hosting, security, and anti-fraud providers.
– Public sources, partners, or other sources when permitted by law or with your consent.
3. Why We Use Personal Data
We may use personal data for the following purposes:
– To provide, operate, maintain, and improve the Services.
– To create and manage game accounts, player IDs, gameplay progress, profiles, rankings, teams, events, rewards, and virtual items.
– To deliver purchased or earned virtual items and verify purchase entitlement.
– To provide player support and respond to questions, complaints, bug reports, and technical issues.
– To personalize gameplay, events, offers, rewards, difficulty, content, and player experience.
– To analyze performance, diagnose crashes, fix bugs, improve stability, and optimize game design.
– To measure marketing campaigns, attribution, conversions, ad performance, and user acquisition.
– To show our own ads on third-party services and, where applicable, to show third-party ads in our Services.
– To provide rewarded ads, frequency capping, fraud prevention, ad reporting, and advertising measurement.
– To communicate with you about updates, support, security, administrative messages, events, offers, and promotions.
– To conduct surveys, research, analytics, forecasting, and business intelligence.
– To protect players, prevent cheating, fraud, abuse, unauthorized access, illegal activity, and violations of our Terms of Service.
– To enforce our Terms of Service and other policies.
– To comply with legal obligations, marketplace requirements, tax/accounting rules, law enforcement requests, and regulatory requirements.
– To establish, exercise, or defend legal claims.
– To evaluate or complete a merger, acquisition, financing, reorganization, sale, or transfer of all or part of our business.
4. Legal Bases for Processing
Where applicable laws require us to identify a legal basis, we rely on one or more of the following:
– Contract: when processing is necessary to provide the Services, deliver virtual items, respond to support requests, and enforce the Terms of Service.
– Legitimate interests: when processing is necessary for analytics, security, fraud prevention, service improvement, business operations, marketing measurement, and protecting our rights, provided those interests are not overridden by your rights and interests.
– Consent: when required for targeted advertising, cookies, push notifications, certain analytics, optional features, or other processing that legally requires consent.
– Legal obligations: when processing is necessary to comply with laws, regulations, court orders, law enforcement requests, tax/accounting obligations, consumer protection rules, or marketplace requirements.
– Vital interests: when processing is necessary to protect someone from serious harm.
– Public interest or official authority: where applicable and permitted by law.
For users in Türkiye, our processing may also rely on the legal grounds available under the Turkish Personal Data Protection Law No. 6698 (KVKK), including explicit consent where required, processing expressly provided by law, necessity for contract performance, necessity for legal obligations, making data public by the data subject, establishment/exercise/protection of a right, and legitimate interests where permitted.
5. How We Disclose Personal Data
We may disclose personal data to the following categories of recipients:
– Service providers and processors, such as hosting, cloud infrastructure, analytics, crash reporting, security, customer support, localization, business operations, email, and technical service providers.
– App marketplaces, such as Apple, Google, and other authorized marketplaces, for downloads, purchases, refunds, subscriptions, platform compliance, and account features.
– Advertising, attribution, and AdTech providers, to measure, deliver, personalize, and optimize advertising and related analytics where permitted by law.
– Other players, if you use social, team, leaderboard, competition, profile, gifting, chat, or community features that display your username, avatar, score, progress, messages, team membership, or similar profile/gameplay information.
– Contest, survey, and promotion partners, where necessary to administer events, rewards, surveys, or promotions.
– Legal, compliance, safety, and fraud-prevention recipients, such as courts, regulators, law enforcement, legal advisors, auditors, fraud prevention providers, payment/platform compliance teams, and security partners.
– Business transaction parties, such as potential buyers, investors, advisors, lenders, or successors if we evaluate or complete a merger, acquisition, financing, reorganization, sale, transfer, or similar transaction.
– Third parties with your consent or at your direction.
We do not sell your personal data for money. However, some privacy laws define “sale”, “sharing”, or “targeted advertising” broadly. Where those laws apply, our use of advertising and analytics partners may be considered a sale, sharing, or targeted advertising. You can use the choices described in Section 8.
6. Advertising, Analytics, and AdTech Providers
We may use advertising, attribution, analytics, and measurement partners to:
– advertise our games on third-party websites, apps, games, and platforms;
– measure downloads, installs, ad views, clicks, purchases, and campaign performance;
– limit how often ads are shown;
– understand which ads led users to the Services;
– provide rewarded ads or third-party ads inside the Services where available;
– personalize or improve ads where permitted by law;
– detect fraud and invalid traffic.
Depending on your settings, jurisdiction, and the version of the Services you use, these providers may collect or receive device identifiers, advertising identifiers, IP address, approximate location, app events, purchase events, ad interaction data, analytics data, and inferred interests.
Some providers may process personal data for their own purposes under their own privacy policies. We recommend reviewing their privacy policies.
AdTech and analytics providers we may use include:
– Meta Platforms, Inc.: https://www.facebook.com/privacy/policy/
– Google: https://policies.google.com/privacy
– AppsFlyer: https://www.appsflyer.com/legal/privacy-policy/
– Pecan AI: https://www.pecan.ai/privacy/
– Unity: https://unity.com/legal/privacy-policy
– AppLovin: https://www.applovin.com/privacy/
– Mistplay: https://www.mistplay.com/legal/privacy
– Aarki: https://corp.aarki.com/privacy
– Liftoff: https://www.liftoff.ai/privacy-policy/
– Mintegral: https://www.mintegral.com/privacy
– TikTok: https://www.tiktok.com/tiktok-ad-network-privacy-policy
– Other analytics, attribution, crash reporting, customer support, security, and platform providers used in connection with the Services.
This list may change as we add, remove, or replace providers. We will update this Privacy Policy or provide another notice where required by law.
7. Cookies and Similar Technologies
Our websites, games, and partners may use cookies, pixels, SDKs, local storage, device identifiers, and similar technologies to collect or store information.
We use these technologies for:
– essential functionality, such as security, consent preferences, session management, fraud prevention, and core service operation;
– performance and analytics, such as measuring website traffic, game performance, crashes, loading times, and feature usage;
– advertising and marketing, such as attribution, campaign measurement, personalized ads where permitted, and ad frequency management;
– in-game functionality, such as push notifications, marketplace features, login, cloud save, leaderboards, and social features where available.
You can control some cookies through browser settings, mobile device settings, app permissions, consent prompts, or in-game privacy settings where available. If you disable certain technologies, some Services may not function properly.
Most web browsers and some mobile systems offer Do Not Track or similar settings. Because there is no single industry standard for these signals, we may not respond to all such signals. Where applicable law requires recognition of legally recognized opt-out signals, we will endeavor to honor them for the relevant browser or device context.
8. Your Choices and Controls
You may have several ways to control personal data processing:
– Device permissions: You can change permissions, such as notifications or tracking permissions, through your device settings.
– Advertising identifier: You can reset or limit your mobile advertising identifier through your iOS or Android settings.
– Targeted advertising: Where available, you can manage targeted advertising choices in the game under Settings > Terms & Privacy, through consent prompts, or by contacting us at info@2moons.gs.
– Push notifications: You can disable push notifications through your device settings.
– Account deletion: Where available, you can request account deletion through the in-game settings. You may also contact us at info@2moons.gs. Deleting an account may permanently remove game progress, virtual items, currency, and other account data, subject to legal retention requirements.
– Delete or reset the app: If you delete the game from your device, we will stop collecting data from that installation, but we may continue to process data already collected where permitted or required by law.
– Marketplace controls: Apple, Google, and other marketplaces provide account, purchase, refund, advertising, and privacy controls under their own terms and policies.
– Social login controls: If you connected a third-party login or social account, you may be able to disconnect it through the game settings or through the third-party provider.
If you opt out of targeted advertising, you may still see ads, but they should not be personalized using personal data covered by your opt-out. Some ad choices are device-specific and may need to be set again if you use a new device, reinstall the game, or reset your identifiers.
9. Privacy Rights
Depending on where you live, you may have rights to:
– request access to personal data we process about you;
– request correction of inaccurate or incomplete personal data;
– request deletion of personal data;
– request restriction of processing;
– object to certain processing;
– withdraw consent where processing is based on consent;
– request portability of personal data;
– opt out of targeted advertising, sale, or sharing where applicable;
– appeal a decision we make about a privacy request where applicable;
– lodge a complaint with a data protection authority.
To exercise privacy rights, contact us at info@2moons.gs. Please identify the game, your player ID, device ID, email address, marketplace account context, or other information that may help us locate your data. We may ask for additional information to verify the request.
We will respond within the time required by applicable law. We may decline or limit a request where permitted by law, such as when we cannot verify identity, the request conflicts with legal obligations, the data is necessary for security/fraud prevention, or the request affects another person’s rights.
10. U.S. State Privacy Notice
If you are a resident of a U.S. state with a consumer privacy law, this section provides additional information.
10.1 Categories of Personal Data We May Collect
Depending on how you use the Services, we may collect:
– Identifiers, such as player ID, device ID, advertising ID, IP address, email address, username, and marketplace identifiers.
– Commercial information, such as in-app purchases, virtual items, purchase history, and transaction status.
– Internet or other electronic network activity, such as app usage, gameplay events, ad interactions, website visits, crash logs, and analytics events.
– Approximate geolocation, such as country, region, or city inferred from IP address or marketplace signals.
– Audio, visual, or similar information, if you send screenshots, recordings, attachments, or other media to support or community channels.
– Inferences, such as preferences, likely interests, or game behavior segments.
– Sensitive personal information: we do not seek to collect sensitive personal information. If you provide sensitive information in support messages or user generated content, we will process it only as needed for the applicable purpose.
10.2 Sources
We may collect data from you, your device, the Services, app marketplaces, social/authentication providers, advertising and analytics providers, support providers, and other partners described in this Privacy Policy.
10.3 Purposes
We use these categories of data for the purposes described in Section 3, including providing the Services, support, analytics, security, fraud prevention, advertising, personalization, and legal compliance.
10.4 Disclosure
We may disclose these categories of data to the recipients described in Section 5.
10.5 Sale, Sharing, and Targeted Advertising
We do not sell personal data for money. We may disclose identifiers, device data, internet or electronic network activity, commercial information, ad interaction data, approximate location, and inferences to advertising and analytics partners in ways that may be considered “sharing”, “sale”, or “targeted advertising” under some U.S. privacy laws. You may opt out as described in Section 8 or by contacting info@2moons.gs.
We do not knowingly sell or share personal data of children 12 and under.
11. International Transfers
We operate internationally and may process personal data in Türkiye, the European Economic Area, the United Kingdom, the United States, and other countries where we or our service providers operate.
These countries may have data protection laws that differ from the laws of your country. Where required, we use appropriate safeguards for international transfers, such as contractual protections, standard contractual clauses, adequacy decisions, consent, or other lawful transfer mechanisms.
12. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain accounts and game progress, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, maintain security, and support business operations.
Retention periods vary depending on the type of data. For example:
– Account and gameplay data may be retained while your account is active and for a reasonable period afterward.
– Purchase records may be retained as required for accounting, tax, refund, fraud prevention, and marketplace compliance.
– Support records may be retained to respond to requests, improve support, and maintain legal records.
– Analytics and diagnostic data may be retained in identifiable, pseudonymous, aggregated, or de-identified form for product analytics, security, and improvement.
– Data needed to comply with legal obligations or defend legal claims may be retained for the relevant legal limitation period.
When we no longer need personal data, we delete, de-identify, or aggregate it, unless retention is required or permitted by law.
13. Children and Teen Users
Our Services are not intended for children 12 and under, and children 12 and under may not use the Services.
If you are above 12 but under 18, or under the age of majority in your jurisdiction if higher, you may use the Services only with permission from your parent or legal guardian.
Parents and guardians should supervise minors’ use of the Services and should use device-level, marketplace-level, and in-game parental controls where available. Where parental controls are available in the Services, they may allow parents or guardians to restrict chat, in-app purchases, advertising settings, or other features.
If you believe a child 12 or under has provided personal data to us, contact us at info@2moons.gs so that we can take appropriate action.
14. Security
We use technical, organizational, and administrative measures designed to protect personal data from unauthorized access, loss, misuse, alteration, and disclosure. These measures may include access controls, encryption, secure development practices, monitoring, contractual protections, and internal policies.
No online service, network, system, or data transmission can be guaranteed to be completely secure. You are responsible for keeping your device, marketplace account, and login credentials secure.
15. Third-Party Services
The Services may contain links, ads, marketplace features, login options, social features, or integrations provided by third parties. Their privacy practices are governed by their own terms and policies, not this Privacy Policy.
This includes Apple, Google, social networks, advertising networks, analytics providers, support tools, and other third-party services.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date above and post the updated version through the Services or on our website.
If we make material changes, we may provide additional notice, such as an in-game notice, website notice, marketplace notice, or email where available and appropriate.
Your continued use of the Services after the updated Privacy Policy becomes effective means that you acknowledge the updated Privacy Policy, except where applicable law requires another form of notice or consent.
17. Contact Us
For questions, comments, or privacy requests, contact us at:
2Moons Oyun Yazılım ve Pazarlama A.Ş.
Istanbul, Türkiye
Email: info@2moons.gs